Our Story
Nativa was founded by Charlotte Hellgren, who has specialized in leadership, change management, and learning processes for over 20 years. Combining a strong academic foundation with hands-on experience coaching and training hundreds of leaders —Charlotte bridges research-based methods with real-world application.
Her journey began in northern Sweden, where a deep connection to nature, a passion for learning, and an entrepreneurial family background shaped her perspective. After years in project management, business development, and education, she founded Nativa in 2011 to help leaders and organizations navigate change, foster sustainable leadership, and build learning cultures.
Charlotte is a PCC-certified coach (ICF) with extensive training in leadership, psychology, cognitive neuroscience, and mindfulness. She coaches in both Swedish and English, helping leaders navigate complexity, develop resilience, and create thriving teams.
At Nativa, we believe leadership isn’t one-size-fits-all. We help you discover your natural way of leading—so you can inspire teams, drive meaningful change, and achieve lasting success. Leadership should be both effective and sustainable—for individuals, organizations, and the world.
We also recognize that coaching is a highly personal process. That’s why I collaborate with a network of experienced coaches in both Sweden and the U.S. If your needs require additional support, or if the personal chemistry isn’t the right fit, we can find the right coach for you.
Ready to lead with confidence and impact?